How to Design Ads for Facebook That Knock Your Conversions Out of the Park
Key takeaways: To set yourself up for success, follow basic conversion principles for designing Facebook ads. Knowing the elements of a good Facebook ad ensures you have a solid structure to start from. Familiarize yourself with Facebook ad types and formats before you get started. Be thoughtful when choosing colors and images to ensure you’re […]
4 Secrets of Cross-Channel Intelligence for Retail and E-Commerce Success
Key takeaways: Consumer products own social media: Newsfeeds are the place to get new eyes in front of your brand and products. Use Pinterest to get audiences on board with inspo-type content, including interior design, home furnishings, and recipes. Take advantage of low-cost OTT and CTV programmatic channels to tell your brand’s story and explain […]
4 Steps to easily understanding media buying and analytics
Key takeaways: Media buying is the process of purchasing ad space or impressions to get your ad campaign in front of the right sets of eyes It includes analytics and performance testing, which inform your ad strategy moving forward A successful media buying process includes four steps: strategizing, targeting your audience, setting up your campaign, […]
4 Compelling Reasons You Need Creativity in Advertising
Key takeaways: Advertising is competitive and you need to set your campaign apart by including creative elements. Harvard Business Review says that high measures of creativity are a good predictor of buying behaviors in advertising. Creativity adds originality to your ads, boosting them above the mainstream. You can grab your audience’s attention with a unique […]
Top SaaS Marketing KPIs Revealed + 3 Metrics You Need to Get Religious About
Key takeaways: If you want to grow, you have to track SaaS marketing metrics and KPIs Acquiring a new customer is more expensive than keeping an existing one. You should regularly review the metrics you’re tracking to see if they’re still relevant. You want to regularly review your SaaS marketing metrics to see if your […]