5 Cool Ways BI Dashboards Will Amp Up Your Revenue and Your Company’s General Health
Key takeaways: BI dashboards are business intelligence tools that let you visualize and analyze your data. They use cloud-based technology to show real-time data, unlike reports that offer actionable but stale data. You can use your analytical skills to take advantage of BI dashboards’ insights. They take the guesswork out of business decision-making, which helps […]
See How Omnichannel Architecture Helps You Crush Your Marketing Challenges
Key takeaways: An omnichannel e-commerce platform provides visibility into the decision-making process and of your customers by integrating all of your marketing channels and showing you their journey. It’s common for customer journeys to start on one channel and finish on another channel, hence the term “omnichannel,” or multi-channel. You can analyze critical marketing challenges, […]
How Much of Your Revenue Should You Spend on Digital Marketing?
Key takeaways: Our very own SaaS expert, Ashtan Moore, breaks down marketing spend as a percentage of revenue by industry. Your digital marketing budget depends on your goal(s) – Do you want more website traffic, qualified leads, sales, sign-ups, growth, or all of the above? Businesses should allocate 10-12% of their annual revenue to marketing […]
Media Mix Modeling Explained + 5 Ways to Explode Your Business’s Growth
Key takeaways: First, analyze your marketing data to see what’s working and glean strategies to use in the future. Media mix modeling helps you understand what’s contributing most to your ROI. Optimize your ad spend across different channels for maximum visibility and returns. One of the main challenges affecting marketing departments and agencies today is […]
Unlocking Google Advertising Costs and What to Expect During Growth
Key takeaways: Google Advertising costs and pricing structure incorporates Quality Score, Bid, industry, customer lifecycle, market trends, and targeting settings. You control most of the pricing structure except your competitors’ bid amount. Google Ads offers a robust marketing platform with exceptional ROI for your business. If you want to optimize your paid search and ad […]