Roundup and Match
Brittny Williams on Turning Spare Change Into PeoplesBank’s Fastest-Growing Digital Bank Brittny Williams is SVP of Digital Growth & Partnerships at PeoplesBank, where she was hired four and a half years ago to take Zynlo, the bank’s national digital-banking brand, from a one-year-old startup to a business now approaching $300 million in deposits. She also […]
Partners in the Funnel
Lauran Hundshamer and Dean Gething on Rebuilding Enrollment at St. Catherine University Lauran Hundshamer, Vice President of Enrollment and Marketing at St. Catherine University, and Dean Gething, EVP of Online Enrollment Strategy at Carnegie, have worked together since 2022, when St. Kate’s first signed on with Carnegie. During that time, the partnership helped the Twin […]
Start With Love
Tracee Aliotti on Building BoodleBox’s Brand at Ludicrous Speed Tracee Aliotti, SVP of Marketing at BoodleBox, has spent more than 20 years in marketing almost entirely inside education, from the International Society for Technology in Education to workforce training startups, higher-ed credentialing companies, and Scrum Alliance. In May 2026, she joined BoodleBox, her first AI-native […]
Beyond the Barcode
Adam Rosenberg on Building a Product-Led Marketing Engine for Hospital Pharmacy’s Toughest Problems Adam Rosenberg is VP of Marketing at Bluesight, a hospital pharmacy technology company that started as an RFID inventory tool called KitCheck and has since grown into six product families spanning medication inventory tracking, diversion surveillance, purchasing optimization, shortage prediction, 340B compliance, […]
If It Can Make This Furnace Run, Why Replace It
Kelley Shreve on a Century of Built-to-Last Trust Kelley Shreve is General Manager of Lindberg/MPH, the industrial heat treat furnace manufacturer founded in 1912. Located in Riverside, Michigan, since 2014. A mechanical engineer by training, Kelley built ruggedized computer servers for Virginia-class Navy submarines and refurbished continuous casters for steel mills before joining Lindberg as […]