Why “Plain Language” Is the New Competitive Advantage
The DDC Group’s CMO on Breaking the BPO Mold, the Emotional Intelligence of AI In this edition of Beyond the Brief, we sit down with Madison Conway, Chief Marketing Officer at The DDC Group. Born into a family of graphic designers and raised on the science and art of brand storytelling, Madison has built a […]
Advocacy, AI, and Answers
Inside Amy Frampton’s Marketing Mission Beyond the Brief: A marketing conversation with Amy Frampton, Chief Marketing Officer at Nava Benefits. Q: Amy, it’s great to speak with you. To kick things off, could you walk us through your career path? It’s quite a diverse journey that led you to the C-suite at Nava. Amy: It […]
Bridging Borders and Business Models
Holly Zheng on the “AI Square” Revolution Holly Zheng operates at the intersection of East and West, creativity and code. As Chairwoman of Blue Focus International, Vice Chair of Plus Company, and Founding Partner of the Silicon Valley-based EnvisionX Capital, she possesses a vantage point that few in the industry share. Her career has taken […]
From IPOs to Hybrid Work
Inside Kari Hanson’s Marketing Playbook Beyond the Brief: A marketing conversation with Kari Hanson, Chief Marketing Officer at Robin. Q: Kari, great to have you here. You’ve had a fascinating career spanning agencies, startups, and public companies. Can you walk us through the journey that led you to Robin? Kari: It’s been quite a […]
When Marketing Becomes Care
Emma Zumsen’s Human-Centered Growth Strategy at TheKey Today’s “Beyond the Brief” featured guest is Emma Zumsen, newly minted Chief Marketing Officer at TheKey, who brings a distinctly human, deeply analytical lens to one of the most complex categories in modern life: aging and home care. She shares how a non-linear career arc has now led […]