Sharks, Not Dinosaurs
Eric Shafer on Why a Grocery Store Coupon Still Out-Hunts Digital for Local Business Eric Shafer has been a high school economics teacher, a ski instructor, a flight instructor, a web entrepreneur, and an enterprise IT leader at Shell and Halliburton. Today he is Chief Transformation Officer at IndoorMedia, the Houston company that has been […]
Meeting the Moment
Bob Nicholas on Purpose, the Two Miracles of Insurance Sales, and Why Marketing Can’t Be the “Make It Pretty” Team Bob Nicholas has spent his entire 24-year career at Amerisure Insurance, rising from an operations department out of college to production underwriter, field office leader, head of sales, and now Vice President of Marketing & […]
Trustworthy Doesn’t Mean Boring
Casey Akerblom on Making Bluevine the Default Choice for Small Business Banking Casey Akerblom started his career evaluating other people’s growth stories as an investor. Then he decided he’d rather build them. After nearly a decade scaling performance marketing at Zillow and a bracing detour through online car sales, he now leads marketing as SVP […]
Faith, Reason, and Action
Thomas Brooks on Building a University That Heals Thomas Brooks, VP of Marketing and Enrollment at Divine Mercy University, brings nearly 30 years of higher education experience and thirteen-plus years of active-duty Naval service to one of the most purposeful niches in graduate education. DMU is a Catholic graduate school in Sterling, Virginia, educating mental […]
From early desktop publishing to Industrial Intelligence
Antonia Kasparek on Marketing Through Relentless Change Antonia Kasparek, VP of Marketing Operations at AVEVA, has built a career out of walking into messes and putting them in order. From her first professional job mastering a now-extinct desktop publishing tool in North Dakota, to standing up websites, web teams, and demand-generation engines across three continents, […]