Building From the Ground Up
Ankur Arora on Making Corporate Security Impossible to Ignore Ankur Arora, VP of Marketing at Ontic, didn’t arrive at marketing through the front door. He came in through the side, carrying a consulting toolkit, a forensic eye for business problems, and a father’s obsession with the perfect package. Ontic is the system of record for […]
Mission as North Star
Kristina Pae on Marketing the World’s Best-Kept Secret in Education Kristina Pae, VP of Communications and Marketing at Milton Hershey School, has spent her career as a builder. From a cloud-computing startup in the roofing contractor industry to a management consulting firm, then a decade at a mid-size independent school, she has always gravitated toward […]
Music, Mission, and Movement
Inside Lisa Farris’s Advocacy-Driven Marketing Beyond the Brief: A marketing conversation with Lisa Farris, CMO, Impact One & Chief Advocacy Officer at Soundtrack. Q: Lisa, your path to the C-suite is anything but conventional. You’ve worked across advertising, major labels, and even the Recording Academy. How did that journey shape the marketer you are today? […]
From Investigative Journalism to Fintech Founder
Tamara Laine on Building MPWR and Closing the Capital Gap Tamara Laine, Founder and CEO of MPWR, brings a singular combination of investigative instinct, storytelling craft, and hard-won tech experience to the world of financial innovation. Her path, from ballet to Emmy-winning journalism to fintech founding, has given her an uncommon lens on why people […]
Why “Plain Language” Is the New Competitive Advantage
The DDC Group’s CMO on Breaking the BPO Mold, the Emotional Intelligence of AI In this edition of Beyond the Brief, we sit down with Madison Conway, Chief Marketing Officer at The DDC Group. Born into a family of graphic designers and raised on the science and art of brand storytelling, Madison has built a […]