Start With Love
Tracee Aliotti on Building BoodleBox’s Brand at Ludicrous Speed Tracee Aliotti, SVP of Marketing at BoodleBox, has spent more than 20 years in marketing almost entirely inside education, from the International Society for Technology in Education to workforce training startups, higher-ed credentialing companies, and Scrum Alliance. In May 2026, she joined BoodleBox, her first AI-native […]
Beyond the Barcode
Adam Rosenberg on Building a Product-Led Marketing Engine for Hospital Pharmacy’s Toughest Problems Adam Rosenberg is VP of Marketing at Bluesight, a hospital pharmacy technology company that started as an RFID inventory tool called KitCheck and has since grown into six product families spanning medication inventory tracking, diversion surveillance, purchasing optimization, shortage prediction, 340B compliance, […]
If It Can Make This Furnace Run, Why Replace It
Kelley Shreve on a Century of Built-to-Last Trust Kelley Shreve is General Manager of Lindberg/MPH, the industrial heat treat furnace manufacturer founded in 1912. Located in Riverside, Michigan, since 2014. A mechanical engineer by training, Kelley built ruggedized computer servers for Virginia-class Navy submarines and refurbished continuous casters for steel mills before joining Lindberg as […]
The Best Box I’ve Used in 20 Years
Michael Frank on Building a Brand Arou Michael Frank is Vice President of Marketing at Arctic Walk-Ins, the food-service equipment manufacturer that designs and builds walk-in coolers and freezers for everyone from independent pizza shops to Marriott and Ritz-Carlton properties. His path there ran through entertainment marketing at Puma, co-founding an artist management firm for […]
Sharks, Not Dinosaurs
Eric Shafer on Why a Grocery Store Coupon Still Out-Hunts Digital for Local Business Eric Shafer has been a high school economics teacher, a ski instructor, a flight instructor, a web entrepreneur, and an enterprise IT leader at Shell and Halliburton. Today he is Chief Transformation Officer at IndoorMedia, the Houston company that has been […]