Mentorship, Metrics & Marketing Magic with Sam Gammell
In this episode of Beyond the Brief, Sam Gammell, VP Head of Advisor Marketing at Capital Group, shares her extensive journey in marketing, transitioning from sports to consumer packaged goods and finally to financial services. She discusses the evolution of his career at Capital Group, the complexities of marketing in a regulated industry, the importance […]
From Martech to CDP: Navigating Digital Transformation with Sav Khetan
In this episode of “Beyond the Brief,” join host Chris Perkins as he delves into the dynamic world of Martech with Sav Khetan, VP of Product Marketing at Tealium. Sav shares his journey from engineering in India to leading product marketing at Telium, emphasizing the importance of first-party data and the evolving role of AI […]
Discussing the Big Factor Behind Better Marketing with Brian Krenzer
Brian Krenzer has lived the marketing evolution, from arguing in Facebook comment sections to leading a full brand refresh at Verisys. Along the way, he’s steered big-name consumer brands, refined acquisition strategies, and learned the art of balancing brand building with metrics that matter. In this episode, Brian shares his opinions on chasing trends, why […]
From Sales to Strategy, Erik Johnson on Bringing Real-World Insight to Healthcare Marketing
Erik Johnson’s marketing career is anything but typical. Now VP of Marketing at Harmony Healthcare IT, Erik joins Beyond the Brief to share how his winding path through sales, operations, and Six Sigma shaped his people-first, problem-solving approach to healthcare marketing. Hear why real relationships, and real data, still matter most. Listen now!
Briefs, KPIs, & Human Insight: Anne Bologna on What Strategy Really Looks Like Today
Anne Bologna doesn’t just do strategy, she lives it. As the Chief Strategy Officer at Crossmedia, Anne brings decades of experience across creative, media, and client-side roles to the table. In this episode, she joins us to talk about how strategy really works in today’s media chaos, from aligning KPIs to the art of the […]