In this episode of Beyond the Brief, Chris Perkins interviews Ryan Torresan, CMO of Peak Dental Services. Ryan shares his journey from a marketing background in automotive to the dental industry, discussing the evolution of Peak Dental Services and the role of dental support organizations (DSOs). He emphasizes the importance of consumer convenience in choosing a dentist, the diverse services offered by Peak, and the impact of AI and SEO in modern dental practices. Ryan also reflects on mentorship, career growth, and the future developments at Peak Dental Services.