In this episode of Beyond the Brief, Chris Perkins interviews Andrea Palten, founder of CMO Growth Guide and head of marketing at Techstars. Andrea shares her extensive marketing experience, her transition from large corporations to startups, and her passion for helping founders succeed. The conversation delves into the challenges and strategies of marketing in the startup ecosystem, the importance of understanding generational differences in marketing, and the role of AI in shaping future marketing practices. Andrea emphasizes the significance of community, branding, and removing friction in marketing processes, while also sharing insights from her experiences in the field.