In this episode of Beyond the Brief, Chris Perkins interviews David Benowitz, VP of Strategy & MarComms at BRINC, a company specializing in public safety drones. David shares his fascinating journey from studying economics to working in the drone industry, highlighting the innovative marketing strategies BRINC employs to engage customers. He discusses the importance of focusing on niche markets, particularly in public safety, and how BRINC differentiates itself through unique product offerings and customer engagement. The conversation also touches on the evolving drone market, navigating political pressures, and the future of drone manufacturing and partnerships. David emphasizes the importance of building strong customer relationships and the exciting developments BRINC has in store for the future.