In this episode of Beyond the Brief, Chris Perkins interviews Tony Lombardo, VP of Marketing at ThreatModeler. Tony shares his unique journey from software development to marketing, emphasizing the importance of understanding both technical and marketing perspectives. The conversation delves into the complexities of the cybersecurity buying committee, the significance of customer advocacy, and the evolving role of marketing technology. Tony discusses the non-linear nature of the customer journey and the necessity for collaboration between marketing and sales. He also highlights the importance of building a community around thought leadership and the integration of AI in marketing strategies. The episode concludes with insights into upcoming innovations at ThreatModeler.