Why Trust Beats Flash in Climate Tech
Sherry Chapman’s Journey at Fortera In this episode of Beyond the Brief, host Chris Perkins welcomes Sherry Chapman, the VP of Marketing at Fortera, a company pioneering low-CO2 cement technology. Sherry shares her extensive background in marketing, particularly in the consumer electronics sector, and how her experiences have shaped her approach at Fortera. She emphasizes […]
Where TAM Falls Short: David Retter on Evangelists, New Beauty channels, and the Future of AI Commerce
In this episode of Beyond the Brief, Chris Perkins interviews David Retter, an operating partner at Stride Consumer Partners. David shares his diverse career journey, highlighting his experiences in e-commerce, digital marketing, and working with various consumer brands. He discusses the importance of passion brands, understanding consumer behavior, and the evolving landscape of the beauty […]
TikTok, Trends, and Tariffs: Marketing in the Modern Housewares Market
In this episode of Beyond the Brief, Chris Perkins interviews Melissa Ledbetter, VP of Marketing & E-commerce at Kuhn Rikon. Melissa shares her extensive background in the housewares industry, discussing her journey from Microplane to Kuhn Rikon. The conversation explores innovative kitchen tools, including the Hot Pan, and how Kuhn Rikon navigates market trends and […]
From Modern Roots to Bold Futures: Karen White on Reimagining Carrots, Consumers, and Category Growth
A Beyond the Brief Marketing Conversation with Karen White, Vice President of Marketing, Bolthouse Fresh Foods. Q: Karen, your path to marketing leadership is anything but traditional. How did you get from pre-law and a JD to leading marketing for one of the most innovative fresh food brands in North America? Karen: My career has […]
Riches in Niches: Why BRINC is All-In on Transforming Public Safety
In this episode of Beyond the Brief, Chris Perkins interviews David Benowitz, VP of Strategy & MarComms at BRINC, a company specializing in public safety drones. David shares his fascinating journey from studying economics to working in the drone industry, highlighting the innovative marketing strategies BRINC employs to engage customers. He discusses the importance of […]