TikTok, Trends, and Tariffs: Marketing in the Modern Housewares Market
In this episode of Beyond the Brief, Chris Perkins interviews Melissa Ledbetter, VP of Marketing & E-commerce at Kuhn Rikon. Melissa shares her extensive background in the housewares industry, discussing her journey from Microplane to Kuhn Rikon. The conversation explores innovative kitchen tools, including the Hot Pan, and how Kuhn Rikon navigates market trends and […]
From Modern Roots to Bold Futures: Karen White on Reimagining Carrots, Consumers, and Category Growth
A Beyond the Brief Marketing Conversation with Karen White, Vice President of Marketing, Bolthouse Fresh Foods. Q: Karen, your path to marketing leadership is anything but traditional. How did you get from pre-law and a JD to leading marketing for one of the most innovative fresh food brands in North America? Karen: My career has […]
Riches in Niches: Why BRINC is All-In on Transforming Public Safety
In this episode of Beyond the Brief, Chris Perkins interviews David Benowitz, VP of Strategy & MarComms at BRINC, a company specializing in public safety drones. David shares his fascinating journey from studying economics to working in the drone industry, highlighting the innovative marketing strategies BRINC employs to engage customers. He discusses the importance of […]
Lead Scores, Hand-Raisers, and Human Signals: Why Conversations Still Beat Clicks
In this episode of Beyond the Brief, Chris Perkins interviews Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners. Jocelyn shares her journey from journalism to B2B marketing, discussing the challenges and strategies in the tech industry. She emphasizes the importance of understanding client needs, the evolution of SaaS, and the role of AI in […]