From Modern Roots to Bold Futures: Karen White on Reimagining Carrots, Consumers, and Category Growth
A Beyond the Brief Marketing Conversation with Karen White, Vice President of Marketing, Bolthouse Fresh Foods. Q: Karen, your path to marketing leadership is anything but traditional. How did you get from pre-law and a JD to leading marketing for one of the most innovative fresh food brands in North America? Karen: My career has […]
Segmentation, Story, and Soul: Inside Jeremy Thompson’s 2026 Roadmap for Holy Cross Marketing
A Beyond the Brief Marketing Conversation with Jeremy Thompson, Vice President of Communications & Marketing at College of the Holy Cross. Q: Jeremy, let’s start with your background. What first pulled you into marketing, and how did that lead you to Holy Cross? Jeremy: My path into marketing was actually through the arts. I studied […]
AI, Alts, and Authenticity: Inside Betsy Daitch’s Marketing Playbook
Beyond the Brief: A marketing conversation with Betsy Daitch, VP of Marketing at Canoe. Q: Betsy, thank you for sitting down with us today. To start, please share a bit about your career journey and how you arrived at Canoe. Betsy: Happy to be here. My path has been a bit winding, but every step […]
Fluency, Elimination, and the Unicorn on Your Shelf: Jon Barnes’ Field Guide to Modern Marketing
This episode of Beyond the Brief features Jon Barnes, a marketing author, top speaker, and strategist with a diverse background in automotive design, theology, and marketing. Jon shares his journey of self-discovery through creativity, the importance of cultural influences, and the impact of education on his marketing approach. He discusses the art of writing, personal […]
Building Culture, Not Just Product: Ritu Kapoor’s Marketing Mindset
Beyond the Brief: A marketing conversation with Ritu Kapoor, Chief Marketing Officer at Observe.ai Q: Ritu, thank you for joining us. Let’s start at the beginning. You’ve had a global career across engineering, operations, and marketing. What are the core experiences that shaped your leadership style? Ritu: Absolutely. I grew up in Kuwait, then studied […]