Leading with Empathy: Marketing for Life’s Hardest Moments
An interview with Cindy Goodrich, Chief Marketing Officer, Empathy Q: Cindy, thank you for joining us on Beyond the Brief Marketing Conversations. You’ve been described as a marketing leader who specializes in building trust-first brands, particularly in sensitive and stigmatized spaces. How did your background lead you to focus on this unique challenge? Cindy Goodrich: […]
The Marketing of Marketplaces: From Hobby to Hospitality
An interview with Martijn Scheijbeler, SVP of Marketing with RVshare. Q: Martijn, let’s start at the beginning. Could you share a bit about your background and how your early interest in digital solutions influenced your marketing approach? Martijn: Sure. Even before college, I was building web platforms with friends, mostly small hobby communities online. I […]
Good B2B Marketing Is Always Human with Ryan Mattison
In this episode of Beyond the Brief, Ryan Mattison, VP Corporate Marketing at Cribl shares his journey in the marketing world, emphasizing the importance of human-centric marketing in the B2B space. He discusses his experiences at various companies, including ThoughtSpot and Cribl, and how he has focused on building narratives that resonate with customers. Ryan […]
Christina Lang’s Playbook: Creative That Meets People Where They Are
In this episode of Beyond the Brief, Christina Lang, VP of Marketing, Global, at Mozilla, shares her unique career journey, which spans the music industry to tech marketing. She discusses Mozilla’s mission to empower users with choice and privacy, the challenges of marketing a multi-faceted brand like Mozilla, and innovative strategies to engage new audiences […]
Engineering a Better World: Marketing to Maximize EMI’s Global Impact
An interview with Graham Frank, VP of Marketing & Communications, EMI Q: Graham, thanks for joining us today. Let’s start with your personal journey. What inspired you to move from engineering into this unique space at EMI? Graham: Thank you—it’s great to be here. My path started in mechanical engineering at university, motivated by a […]