“Life Doesn’t Peak. It Compounds.”
Lessons from Efrat Ravid In our latest episode of Beyond the Brief, Efrat Ravid, Value Accelerator Advisor at Goldman Sachs, shares her take on the “School of Business” and the invaluable lessons learned from some of the industry’s top CEOs. The biggest takeaway? Company culture isn’t just a buzzword; it’s the foundation that beats any […]
From Touring Musician to Justice Marketer
Robert Roche on Rewriting The Last Mile In this episode of Beyond the Brief, Chris Perkins interviews Robert Roche, VP of Marketing at The Last Mile, an organization focused on rehabilitating incarcerated individuals through education and support. Robert shares his unique journey from musician to marketer, emphasizing the importance of ethical marketing and emotional storytelling. […]
Simple Is Smart, Data is Destiny
Inside Lucas Welch’s Playbook for Revenue Enablement, AI Insight, and a Sold-Out Spark Conference In this episode of Beyond the Brief, Chris Perkins interviews Lucas Welch, VP of Global Marketing at Highspot. Lucas shares his career journey from his early days in PR to his current role leading marketing at Highspot. He emphasizes the importance […]
Walking Meetings, Local Talent, Real Talk: Inside Spherion Atlanta with Aysha Abdullatif
In this episode of Beyond the Brief, Aysha Abdullatif, CMO of Spherion Atlanta, shares her extensive background in staffing and marketing, discussing her journey from digital media to opening her own staffing agency in Atlanta. She delves into the complexities of the current staffing landscape, the impact of AI on recruitment, and the importance of […]
From Modern Roots to Bold Futures: Karen White on Reimagining Carrots, Consumers, and Category Growth
A Beyond the Brief Marketing Conversation with Karen White, Vice President of Marketing, Bolthouse Fresh Foods. Q: Karen, your path to marketing leadership is anything but traditional. How did you get from pre-law and a JD to leading marketing for one of the most innovative fresh food brands in North America? Karen: My career has […]