Purpose, Passion, and the Power of We: Pam Piligian on Member-First Marketing
In this episode of Beyond the Brief, Pam Piligian, SVP and CMO of Navy Federal Credit Union, shares her journey from agency life to leading marketing at a major financial institution. She discusses the importance of mentorship, the value of understanding member needs through frontline experience, and how operationalizing member satisfaction metrics can enhance service. […]
Empowering Local Relevance at Scale: Ivy Tech’s Blueprint for Multi-location Marketing Success
An interview with Dr. Kathie Fleck, ACC, VP of Marketing and Communications, Ivy Tech Community College. Q: Kathie, thank you for joining us. Could you start by sharing a summary of your career journey and what led you to Ivy Tech? Kathie: Absolutely. My path has been anything but linear—what I call “a game of […]
Mentorship, Metrics & Marketing Magic with Sam Gammell
In this episode of Beyond the Brief, Sam Gammell, VP Head of Advisor Marketing at Capital Group, shares her extensive journey in marketing, transitioning from sports to consumer packaged goods and finally to financial services. She discusses the evolution of his career at Capital Group, the complexities of marketing in a regulated industry, the importance […]
From Martech to CDP: Navigating Digital Transformation with Sav Khetan
In this episode of “Beyond the Brief,” join host Chris Perkins as he delves into the dynamic world of Martech with Sav Khetan, VP of Product Marketing at Tealium. Sav shares his journey from engineering in India to leading product marketing at Telium, emphasizing the importance of first-party data and the evolving role of AI […]
Discussing the Big Factor Behind Better Marketing with Brian Krenzer
Brian Krenzer has lived the marketing evolution, from arguing in Facebook comment sections to leading a full brand refresh at Verisys. Along the way, he’s steered big-name consumer brands, refined acquisition strategies, and learned the art of balancing brand building with metrics that matter. In this episode, Brian shares his opinions on chasing trends, why […]