From Sales to Strategy, Erik Johnson on Bringing Real-World Insight to Healthcare Marketing
Erik Johnson’s marketing career is anything but typical. Now VP of Marketing at Harmony Healthcare IT, Erik joins Beyond the Brief to share how his winding path through sales, operations, and Six Sigma shaped his people-first, problem-solving approach to healthcare marketing. Hear why real relationships, and real data, still matter most. Listen now!
Intentional Marketing’s Sustainable Power
We live in a growth-obsessed world, a constant race for more: more clicks, more impressions, more customers, and more revenue. It’s like we’re all sprinting on a hamster wheel fueled by protein bars with caffeine and FOMO. The real power does not lie in “more” but in the depth of what you offer. We all […]
Briefs, KPIs, & Human Insight: Anne Bologna on What Strategy Really Looks Like Today
Anne Bologna doesn’t just do strategy, she lives it. As the Chief Strategy Officer at Crossmedia, Anne brings decades of experience across creative, media, and client-side roles to the table. In this episode, she joins us to talk about how strategy really works in today’s media chaos, from aligning KPIs to the art of the […]
Are Your Marketing KPIs Customer-Centric?
Discover the KPIs your best customers actually care about—CSAT, NPS, CES, and more—and how they drive loyalty, advocacy, and business growth.
From the Ad World to the Pitch, We Talk Sports Marketing with Kay Bradley
Kay Bradley, CMO of Chicago Stars FC, joins us to unpack the evolving landscape of sports marketing. From breaking down barriers in women’s sports to building a brand fans can rally around, she brings a marketer’s eye and an athlete’s heart to one of the fastest-growing movements in sports. Listen on your favorite platform now!