Fractional ad executives — why agencies and brands are hiring part-time workers for full-time roles
Delivering exceptional work and making an outsized impact often requires the help of extraordinary partners. Our President, Chris Perkins shares his perspective on an industry phenomenon in this Ad Age article by Lindsay Rittenhouse.
4 Secrets of Cross-Channel Intelligence for Retail and E-Commerce Success
Key takeaways: Consumer products own social media: Newsfeeds are the place to get new eyes in front of your brand and products. Use Pinterest to get audiences on board with inspo-type content, including interior design, home furnishings, and recipes. Take advantage of low-cost OTT and CTV programmatic channels to tell your brand’s story and explain […]
Top SaaS Marketing KPIs Revealed + 3 Metrics You Need to Get Religious About
Key takeaways: If you want to grow, you have to track SaaS marketing metrics and KPIs Acquiring a new customer is more expensive than keeping an existing one. You should regularly review the metrics you’re tracking to see if they’re still relevant. You want to regularly review your SaaS marketing metrics to see if your […]
5 Cool Ways BI Dashboards Will Amp Up Your Revenue and Your Company’s General Health
Key takeaways: BI dashboards are business intelligence tools that let you visualize and analyze your data. They use cloud-based technology to show real-time data, unlike reports that offer actionable but stale data. You can use your analytical skills to take advantage of BI dashboards’ insights. They take the guesswork out of business decision-making, which helps […]
See How Omnichannel Architecture Helps You Crush Your Marketing Challenges
Key takeaways: An omnichannel e-commerce platform provides visibility into the decision-making process and of your customers by integrating all of your marketing channels and showing you their journey. It’s common for customer journeys to start on one channel and finish on another channel, hence the term “omnichannel,” or multi-channel. You can analyze critical marketing challenges, […]