How Much of Your Revenue Should You Spend on Digital Marketing?
Key takeaways: Our very own SaaS expert, Ashtan Moore, breaks down marketing spend as a percentage of revenue by industry. Your digital marketing budget depends on your goal(s) – Do you want more website traffic, qualified leads, sales, sign-ups, growth, or all of the above? Businesses should allocate 10-12% of their annual revenue to marketing […]
Unlocking Google Advertising Costs and What to Expect During Growth
Key takeaways: Google Advertising costs and pricing structure incorporates Quality Score, Bid, industry, customer lifecycle, market trends, and targeting settings. You control most of the pricing structure except your competitors’ bid amount. Google Ads offers a robust marketing platform with exceptional ROI for your business. If you want to optimize your paid search and ad […]
Tune Your SaaS Go-To-Market Strategy for Success
Key Takeaways: Focus on generating high-quality leads and nurturing them into customers for your SaaS product Be precise in aiming your strategy by looking at metrics like contract value, cost of acquisition, and total return Forecast your lead volume and the associated revenue, so you know how much sales support help you’ll need once the […]