Promise, Deliver, Repeat
Hillery Shay’s Case for Owning the Whole Experience In this episode, Hillery Shay, Chief Marketing & Experience Officer at Children’s Minnesota, shares her journey from fine arts photography to healthcare marketing, emphasizing the importance of storytelling, experience, and community engagement in healthcare. Discover how her innovative strategies and leadership are transforming pediatric care and hospital […]
From Touring Musician to Justice Marketer
Robert Roche on Rewriting The Last Mile In this episode of Beyond the Brief, Chris Perkins interviews Robert Roche, VP of Marketing at The Last Mile, an organization focused on rehabilitating incarcerated individuals through education and support. Robert shares his unique journey from musician to marketer, emphasizing the importance of ethical marketing and emotional storytelling. […]
Grace College’s CMO on Faith, Innovation, and Reinventing the Higher Ed Experience
Beyond the Brief: A Marketing Conversation with Matt Metzger In our latest edition of Beyond the Brief, we sit down with Matt Metzger, Chief Marketing Officer at Grace College. A passionate storyteller and strategic innovator, Matt has led Grace College through a significant brand transformation, redefining how a faith-based institution connects with Gen Z. From […]
Simple Is Smart, Data is Destiny
Inside Lucas Welch’s Playbook for Revenue Enablement, AI Insight, and a Sold-Out Spark Conference In this episode of Beyond the Brief, Chris Perkins interviews Lucas Welch, VP of Global Marketing at Highspot. Lucas shares his career journey from his early days in PR to his current role leading marketing at Highspot. He emphasizes the importance […]