From Martech to CDP: Navigating Digital Transformation with Sav Khetan
In this episode of “Beyond the Brief,” join host Chris Perkins as he delves into the dynamic world of Martech with Sav Khetan, VP of Product Marketing at Tealium. Sav shares his journey from engineering in India to leading product marketing at Telium, emphasizing the importance of first-party data and the evolving role of AI […]
To AI or not to AI, that is the prompt
Is the hype around AI marketing tools justified? Here we uncover the real pros and cons of the fast-evolving landscape of AI.
And then came Threads
Threads is s a hit, but what does the future hold on the platform for advertisers? Here we see what Meta needs adjust so it’s new social platform will be ready for ads.
Is your brand ‘Prompt-ready’?
Generative AI tools are becoming increasingly popular among consumers when it comes to shopping for products and services. Brands need to be prepared for this trend and understand how to leverage these tools to enhance their customers’ shopping experience. In this blog post, we discuss what brands should do to prepare for consumer use of generative AI tools when shopping for the product or service they offer.