An interview with Martijn Scheijbeler, SVP of Marketing with RVshare.

Q: Martijn, let’s start at the beginning. Could you share a bit about your background and how your early interest in digital solutions influenced your marketing approach?

Martijn: Sure. Even before college, I was building web platforms with friends, mostly small hobby communities online. I loved the process of empowering people to share and learn through digital spaces… combining technical and creative disciplines in marketing.

Q: You’ve been shaping marketplace brands for years. What drew you to RVshare?

Martijn: Marketplaces became a real passion of mine during my time at Springest… followed by acquisition by KKR, presented a unique opportunity to lead multidisciplinary marketing and truly build & grow an industry category.

Q: COVID-19 accelerated demand for outdoor travel, including RV rentals. How did RVshare adapt, and what lasting changes have you seen?

Martijn: The pandemic was a massive accelerant… building ongoing trust in the category.

Q: What are some persistent misconceptions about RV rentals? How does your team tackle those?

Martijn: There are quite a few! People often think RVs require a special driver’s license… but the more positive experiences we deliver, the more these perceptions shift.

Q: You mention the two-sided nature of your marketplace. How do you balance the needs of owners and renters?

Martijn: The balance between supply and demand is fundamental… Constant feedback and improvements connect the whole experience—from booking to destination.

Q: RVshare serves a diverse audience, from weekend travelers to digital nomads. Have you noticed any trends or surprising behaviors in your user base?

Martijn: Absolutely… which keeps us re-engaging owners to bring new vehicles to the platform.

Q: Brand partnerships seem vital to the RVshare ecosystem. Which brands or sectors do you collaborate with?

Martijn: We work with outdoor apparel brands, gear retailers like Academy Sports and REI… over flashy, non-strategic ones.

Q: How do you see technology and large language models (LLMs) impacting RV rental and marketing in the next few years?

Martijn: LLMs are rapidly changing the landscape… Building brand equity, utility, and satisfaction will be central.

Q: What career advice guides you—and what lessons would you pass on to other marketers?

Martijn: The best advice I’ve received is that you own your career… What works for another company might only work in their context, not yours.

Q: Finally, how can people reach out to you about collaboration or for advice?

Martijn: I’m always happy to connect and share notes. I’m becoming more active on LinkedIn, so that’s probably the best place to reach me.