Upstart
Challenge Car dealerships represented a major growth opportunity for Upstart. But there was a disconnect: Upstart’s original brand focused on complex AI-driven processes, while car sales managers cared more about bottom-line results than back-end technology.https://modelb.com/wp-content/uploads/2025/09/AI%20Finance%20Video_2025%20Update_V2.mp4 Solution Model B transformed Upstart’s brand to speak the language of the dealership floor. We created a benefit-led messaging strategy, […]