Cybersixgil
Challenge Frustrated by flat performance and a lack of strategic direction, Cybersixgill turned to Model B to infuse a fresh lead-gen perspective and unlock results. Solution Model B audited past campaigns, dissected sales data, and zeroed in on untapped opportunity markets. Then we overhauled targeting, refreshed creative, and expanded the channel mix. The result? A […]
SandboxAQ
Challenge While SandboxAQ operates with visionary ambition and bleeding-edge technical expertise, its product naming and messaging have not kept pace. The lack of a unified or scalable naming convention and a framework would significantly inhibit their ability to ensure product, service, and messaging clarity, consistency, and long-term repeatability across their growing portfolio of solutions. Solution […]
Upstart
Challenge Car dealerships represented a major growth opportunity for Upstart. But there was a disconnect: Upstart’s original brand focused on complex AI-driven processes, while car sales managers cared more about bottom-line results than back-end technology.https://modelb.com/wp-content/uploads/2025/09/AI%20Finance%20Video_2025%20Update_V2.mp4 Solution Model B transformed Upstart’s brand to speak the language of the dealership floor. We created a benefit-led messaging strategy, […]
Blueprint
Challenge Entering a new phase of growth, Blueprint needed a brand identity that could stand out in the fast-paced, visually saturated digital landscape—one that avoided the tired tropes of SaaS branding while still resonating with savvy advertisers. Solution We delivered more than a fresh coat of paint; instead, we created a new brand identity that […]
Stretto
Challenge With hundreds of features that streamline case preparation and filing, Attorneys save valuable time allowing them to take on more clients and generate more revenue with Best Case by Stretto. Despite being used in over 80% of bankruptcy cases nationwide, Best Case’s online presence needed improvement, requiring both a restructuring of information and a […]