Segmentation, Story, and Soul: Inside Jeremy Thompson’s 2026 Roadmap for Holy Cross Marketing
A Beyond the Brief Marketing Conversation with Jeremy Thompson, Vice President of Communications & Marketing at College of the Holy Cross. Q: Jeremy, let’s start with your background. What first pulled you into marketing, and how did that lead you to Holy Cross? Jeremy: My path into marketing was actually through the arts. I studied […]
The Betterfly Effect of Well‑Being: Betterfly’s VP on Turning Small Habits into Big Change
Beyond the Brief: A marketing conversation with Fernando Barretto, VP of Marketing with Betterfly. Q: Fernando, your career has spanned both agency and client sides of marketing. How did that journey shape the way you see the discipline today? Fernando: It has definitely given me a 360° view of what marketing can do. I started […]
From Data to Dumplings: Stephan Czypionka on Curiosity, Culture, Forging a Global Path
A Beyond the Brief Marketing Conversation with Stephan Czypionka, Global Chief Marketing Officer, CJ Foods Q: Stephan, let’s start with your background. What brought you to marketing, and what was your journey to the Global CMO role at CJ? Stephan: My career has been a fascinating mix of cultures and opportunities. I was born in […]
Tech, Trust, Transformation: Robert Klamser’s Approach at Stretto
A Beyond the Brief Marketing Conversation with Robert Klamser, Chief Revenue Officer, Stretto Q: Robert, let’s begin with your personal journey. How did you first find your way into the bankruptcy and legal services ecosystem, and what led you to your role at Stretto? Robert: My path wasn’t exactly planned, which is probably true for […]
Challenger in the Fast Lane: Doug Zarkin on Redefining Oil Change Marketing
A Beyond the Brief Marketing Conversation with Doug Zarkin, Chief Marketing Officer, Take 5 Q: Doug, let’s set the stage with your journey. You come to Take 5 after an impressive career driving brand transformations. What pulled you into this fast-lane category? Doug: Sometimes the road you travel picks you, right? I’ve always been drawn […]