Paul Roehrig on Leading With Humanity: Culture Eats Code for Breakfast
In this episode of Beyond the Brief, Chris Perkins interviews Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion. They discuss Roehrig’s diverse background, the future of work, the importance of a client-centric culture, and how technology can be leveraged to enhance human life. Roehrig emphasizes the need for a human-centric approach in technology and […]
The Marketing of Marketplaces: From Hobby to Hospitality
An interview with Martijn Scheijbeler, SVP of Marketing with RVshare. Q: Martijn, let’s start at the beginning. Could you share a bit about your background and how your early interest in digital solutions influenced your marketing approach? Martijn: Sure. Even before college, I was building web platforms with friends, mostly small hobby communities online. I […]
Good B2B Marketing Is Always Human with Ryan Mattison
In this episode of Beyond the Brief, Ryan Mattison, VP Corporate Marketing at Cribl shares his journey in the marketing world, emphasizing the importance of human-centric marketing in the B2B space. He discusses his experiences at various companies, including ThoughtSpot and Cribl, and how he has focused on building narratives that resonate with customers. Ryan […]
Christina Lang’s Playbook: Creative That Meets People Where They Are
In this episode of Beyond the Brief, Christina Lang, VP of Marketing, Global, at Mozilla, shares her unique career journey, which spans the music industry to tech marketing. She discusses Mozilla’s mission to empower users with choice and privacy, the challenges of marketing a multi-faceted brand like Mozilla, and innovative strategies to engage new audiences […]
Crafting a More Meaningful and Modern Work Experience
In today’s rapidly changing world, the nature of work is evolving at a pace never before encountered. Modern work is no longer confined to a physical office space or a traditional 9-to-5 schedule. Instead, it has become a dynamic and flexible concept in the most successful companies, posing new opportunities and challenges for employees and […]