Insights | Model B

Making AI Work. From Hype to Delivering Results.

The Marketing of Marketplaces: From Hobby to Hospitality

Good B2B Marketing Is Always Human with Ryan Mattison

Christina Lang’s Playbook: Creative That Meets People Where They Are

Engineering a Better World: Marketing to Maximize EMI’s Global Impact

Purpose, Passion, and the Power of We: Pam Piligian on Member-First Marketing

Empowering Local Relevance at Scale: Ivy Tech’s Blueprint for Multi-location Marketing Success

Navigating the Startup Marketing Landscape with Andrea Palten

Mentorship, Metrics & Marketing Magic with Sam Gammell

From Martech to CDP: Navigating Digital Transformation with Sav Khetan

Discussing the Big Factor Behind Better Marketing with Brian Krenzer

From Sales to Strategy, Erik Johnson on Bringing Real-World Insight to Healthcare Marketing

Intentional Marketing’s Sustainable Power

Briefs, KPIs, & Human Insight: Anne Bologna on What Strategy Really Looks Like Today

Is Flex the Future? Inside the Open-Talent Revolution with Matthew Mottola

Are Your Marketing KPIs Customer-Centric?

From the Ad World to the Pitch, We Talk Sports Marketing with Kay Bradley

Beyond the Brief – Featuring Rich Santiago

Delivering Patient-Centric Engagement for Healthcare

Marketing That’s as Good as Your Cybersecurity Solution

Breaking Down the Barriers: The Power of Agency-Client Collaboration

Introducing the Partner Collective – Our Open Talent Model in Action

Talent Abundance and Precision Through an Open Talent Model

The Power of Leveraging Management Consulting Approach for Agencies

3 Things I Wish I Knew When Starting as a Jr. Designer

Inventing a Better Way – Introducing the Partner Collective

Balancing the Art of Now: Amplifying Short-Term Impact and Igniting Everlasting Demand

Crafting a More Meaningful and Modern Work Experience

To AI or not to AI, that is the prompt

Jeremy Hoders joins Model B as Executive Director

Building to a vision or chasing tactics?

And then came Threads

Is your brand ‘Prompt-ready’?

Fractional ad executives — why agencies and brands are hiring part-time workers for full-time roles

4 Actionable Reasons Why You Need a Paid Media Funnel

5 Powerful Ways to Maximize Returns on Paid Media Campaigns

The 5 Best Practices for Designing Ads

5 Click-worthy Design Ideas for Banner Ad Inspiration

How to Design Ads for Facebook That Knock Your Conversions Out of the Park

4 Secrets of Cross-Channel Intelligence for Retail and E-Commerce Success

4 Steps to easily understanding media buying and analytics

4 Compelling Reasons You Need Creativity in Advertising

Top SaaS Marketing KPIs Revealed + 3 Metrics You Need to Get Religious About

5 Cool Ways BI Dashboards Will Amp Up Your Revenue and Your Company’s General Health

See How Omnichannel Architecture Helps You Crush Your Marketing Challenges

How Much of Your Revenue Should You Spend on Digital Marketing?

Media Mix Modeling Explained + 5 Ways to Explode Your Business’s Growth

Unlocking Google Advertising Costs and What to Expect During Growth

Tune Your SaaS Go-To-Market Strategy for Success

Measuring the Success of your Omnichannel Digital Advertising Efforts

How to Use Omnichannel Digital Advertising and Making it Affordable

What is OmniChannel Digital Advertising & Why it is Important to Your Association/Non-profit

How To Quickly Pivot Your Marketing Strategy In Uncertain Times (Yes, COVID-19)

How To Tune Your Advertising Strategy During Coronavirus

Omnichannel Targeting: The Accelerant for Your Advertising

Using Data and S.M.A.R.T Goals to Develop Your Future Marketing Strategies

Multi-Touch Attribution: Why We Shouldn’t Tunnel in on One Attribution Model

Simplicity Is Key in all forms of Art and Design